Thom Yorke Rakes In $20 Million From ‘Tomorrow’s Modern Boxes’ BitTorrent
Radiohead frontman Thom Yorke, who is no stranger to the digitalization of music and unique marketing, has been reported to have possibly made as much as $20 million from his recent solo album release, 'Tomorrow's Modern Boxes,' via the BitTorrent Bundle platform.
The Bundles project, which was described as an "experiment" by Yorke, was launched by BitTorrent back in 2013 to help funnel profits back to the artists who are having their music pirated for free. Yorke charged $6 per record, and with reports showing that the album was downloaded a whopping 4.4 million times, well, you do the math.
Radiohead are currently at work on a new album, aimed for a 2015 release with help from producer Nigel Godrich, who also commented on the BitTorrent Bundle release, stating, "The new Torrent files have a pay gate to access a bundle of files. The files can be anything, but in this case is an 'album'. It’s an experiment to see if the mechanics of the system are something that the general public can get its head around."
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