Dutch Uncles' new album, O Shudder, is out this week via Memphis Industries, and to help celebrate it, the band has created a brand new, unconventional music video for the lead single, "Decided Knowledge" -- check it out below.

The video, which was shot in Llandudno, Wales and directed by Plastic Zoo, stars a puppet that strongly resembles frontman Duncan Wallis, down to his earring and shirt. Speaking about the song, which was written on personal experience, Wallis said, “The lyrics came as a reaction to failing very miserably at a job interview ... it was a council job at a local arts centre. I thought personal experience would account for something, but it really didn’t." He also claims themes of “pregnancy, social media, terrorism, divorce, sexual dysfunction, job seeking, health scares, doubt, love” for the new record.

The band is currently on an intimate in-store tour in England, which precedes some of the band's biggest headlining tour dates yet, including a stop at Manchester's the Ritz. You can get more details on the band's current tour itinerary at their official website.

Watch Dutch Uncles' Official Music Video for "Decided Knowledge"