As SXSW celebrates its 29th years -- yes, you read that right, 29 years! -- Guitartown and Conqueroo are celebrating the 15th anniversary of their annual festival kickoff. With performances by Jon Dee Graham (above photo), James McMurtry, Ronnie Fauss, American Aquarium and more, the party is set to be one of the premier alt-country and Americana events of the week.

Taking place at the Dogwood on 6th Street, the concerts last all day on Wednesday March 18. The shows are free and open to the public -- no wristband is required. And if you're planning on hitting up SXSW with kids, as long as they're "well behaved," feel free to bring them to the gig!

SXSW Schedule: Guitartown/Conqueroo Kickoff 2015

Location: 715 West 6th Street, Austin, Texas

March 18
Outside Stage
11AM Jamie Lin Wilson and Kelley Mickwee
12PM James McMurtry
1PM Jon Dee Graham
2PM Reverend Peyton's Big Damn Band
3PM Ray Wylie Hubbard
4PM American Aquarium
5PM Dale Watson
6PM Jimmy LaFave
6:55PM To be announced
8PM Pastor T and the Gametight Allstars

Inside Stage
11:30AM Curtis McMurtry
12:30PM The Grahams
1:30PM Painted Redstarts
2:30PM The Silos
3:30PM Aaron Lee Tasjan
4:30PM The Mastersons
5:30PM Ronnie Fauss
6:30PM Kevn Kinney and Friends
7:30PM Jeff Austin

As the official RSVP invite says, "Dust off yer' boots, put on some dancing garb and come on down to the Dogwood!"

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