My Morning Jacket Announce New Philanthropic Organization

My Morning Jacket will release their seventh full-length, The Waterfall, in just a few short days on May 4 via ATO Records. Ahead of its arrival, the band has announced its new philanthropic organization, which is dubbed the Waterfall Project after the Louisville rockers’ forthcoming LP.

The Jim James-led outfit’s new initiative will raise money through concert tickets, merchandise sales and donations, which will in turn benefit key non-profit partners. According to a press release, the band will focus their efforts on environmental and climate issues over the course of The Waterfall's album cycle. As such, the Waterfall Project’s work will benefit Kentuckians for the Commonwealth, the Gulf Restoration Network and Climate Justice Alliance.

Along with the announcement, My Morning Jacket shared a video produced by Sonos detailing the making of their latest album, including how its cover artwork came to be. Watch it above.

Thus far, My Morning Jacket have debuted two songs from The Waterfall: “Spring (Among the Living)” and “Big Decisions.” The band also revealed that they would follow their upcoming long-player with another album in 2016.

My Morning Jacket will head out on a tour that begins on May 15 in Athens, Ga. They will also make appearances at this year’s Hangout Festival, Boston Calling, Governors Ball, Bonnaroo, Forecastle and more. Check out a complete list of stops below:

My Morning Jacket 2015 Tour
May 15: Georgia Theatre -- Athens, Ga.
May 16: Tennessee Theatre -- Knoxville, Tenn.
May 17: Hangout Festival -- Gulf Shores, Ala.
May 23: Boston Calling Festival -- Boston, Mass.
June 3: State Theatre -- Cleveland, Ohio
June 4: Stage AE -- Pittsburgh, Pa.
June 5: Governors Ball Music Festival -- New York, N.Y.
June 7: Field Trip Festival -- Toronto, Ontario
June 9: Chicago Theatre -- Chicago, Ill.
June 10: Chicago Theatre -- Chicago, Ill.
June 11: Chicago Theatre -- Chicago, Ill.
June 12-14: Bonnaroo -- Manchester, Tenn.
June 16: The Fillmore -- Detroit, Mich.
June 17: The Fillmore -- Detroit, Mich.
June 19: Gentlemen of the Road Stopover -- Waverly, Iowa
June 20: Riverside Theater -- Milwaukee, Wis.
June 21: Riverside Theater -- Milwaukee, Wis.
June 23: Palace Theatre -- Columbus, Ohio
June 24: Palace Theatre -- Columbus, Ohio
June 26: Northrup Auditorium -- Minneapolis, Minn.
June 27: Northrup Auditorium -- Minneapolis, Minn.
July 17-19: Forecastle Festival -- Louisville, Ky.
July 21: nTelos Wireless Pavilion -- Charlottesville, Va.
July 22: Artpark Series -- Lewiston, N.Y.
July 25: Xponential Music Festival -- Camden, N.J.
July 26: Merriweather Post Pavilion -- Columbia, Md.
July 28: Red Hat Amphitheatre -- Raleigh, N.C.
July 29: Uptown Amphitheatre -- Charlotte, N.C.
July 31: Champions Square -- New Orleans, La.
Aug. 1: Amphitheatre -- St. Augustine, Fla.
Aug. 3: The Fillmore -- Miami, Fla.
Aug. 4: Hard Rock Live -- Orlando, Fla.
Aug. 7: Fox Theatre -- Atlanta, Ga.
Aug. 8: Fox Theatre -- Atlanta, Ga.
Aug. 10: BJCC Concert Hall -- Birmingham, Ala.
Aug. 12: The Peabody Opera House -- St. Louis, Mo.
Aug. 13: Starlight Theatre -- Kansas City, Mo.
Aug. 14: Red Rocks Amphitheatre -- Denver, Colo.