Rdio Offers New Label-Curated Radio Stations
In a bid to separate itself from the crowded (and growing) field of streaming services, Rdio is doing one thing no other platform is doing: They're letting brands, including record labels and media outlets, curate their own stations.
Yesterday (July 7), the streaming service announced it's adding a few more labels, including Glassnote, XL Recordings and Arts & Crafts. The labels all have fairly deep catalogs and spin classics alongside new releases.
Rdio is also growing its list of "Influencer" stations, adding Refinery29 and Yelp (which doesn't seem to make a lot of sense -- when we turned it on earlier, it was playing "Higher Love" by Steve Winwood) to a list that already includes the A.V. Club and country singer Hunter Hayes.
Rdio isn't the only service making moves this week. Tidal joined the ranks of streaming services that offer a family plan. They're giving 50 percent off each additional person added to an existing account.