For years, one of the standards for vinyl lovers was the Technics turntable, made by Panasonic. Now the company is set to deliver a new take on the old favorite.

Panasonic has announced it will begin manufacturing a new version on the old favorite, bringing the Technics table into the new vinyl era. The announcement was made at the annual IFA press conference in Berlin where a prototype of the new direct-drive turnable was unveiled. The analog turntable will be entirely rebuilt but with new elements across the board.

"Turntables are a very iconic product for the Technics brand," Michiko Ogawa, director of Technics and executive officer at Panasonic, told Wired. "It is important to show our sincere dedication [to that]. The turntable market is very small but it is a very important brand product."

As we all are aware, the huge ressurgence in the vinyl market has inevitably made it an open road for the demand for new gear, and the company is hoping this new model will sit comfortably next to it's old school staples, the SP10 and SL-1200. "With this product we can show how seriously we can address the high-end market," continued Ogawa. "For analogue customers we have to bring our concept of music to them."

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