Report: Apple Music Hits 10 Million Subscribers
That's a much more specific (and optimistic) figure than what was delivered by Apple CEO Tim Cook to investors last week during the company's quarterly earnings call. Spotify, Apple's closest competitor, boasts 75 million total users. Only 20 million of those, however, are paid subscribers.
Apple Music is currently in its free trial period, but when that period ends, those 10 million users (plus whomever else has signed up by then) will either become paying subscribers, or they'll cancel the service. Apple Music won't have a free tier like Spotify's.
Complete Music Update reported that their label sources were happy about Apple Music's progress so far. Apple Music launched on June 30.