Spotify announced a content deal today (July 22) with Beatport, the electronic music site that allows users to stream music as well as read news and explore upcoming concerts.

The deal will make music and video content that was exclusive to Beatport, as well as curated playlists, available on Spotify.

Beatport is owned by SFX, which also owns a number of festivals, including Electric Zoo Festival in New York and Voodoo Experience in New Orleans. Content surrounding those festivals will also be a part of the content sharing deal, The New York Times reports.

While details on what exactly will be shared remain under wraps, the deal allows Spotify to bolster its list of curated playlists -- an area where Apple Music has a clear advantage. It also helps Beatport promote itself to Spotify's 75 million global users.

"It's a curated and playlist market," Beatport CEO Greg Consiglio told Billboard. "Our service is heavily curated, by people in our company -- in our Denver and Berlin and L.A. offices -- who have label relationships and artist relationships. We have a unique perspective on what's trending."

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