The Super Bowl 2013 ad for ‘God of War: Ascension’ pairs snippets of the upcoming video game’s back-story with Ellie Goulding’s haunting tune ‘Hanging On.’ The highly anticipated game is set to hit stores on March 12.

Those unfamiliar with the gaming series might be a little lost when watching the commercial, but the basic gist is this: Kratos, the protagonist, was tricked into murdering his wife and child, and now he’s back to seek redemption for his sins.

Goulding’s lyrics are well suited for the clip, which includes a dreamlike scene where Kratos’ family is still alive before crumbling to ashes in his hands. “Every day I feel this pain,” she sings. “But you just turn and walk away.”

The track is from the British singer’s sophomore record, ‘Halcyon,’ which dropped last October via Cherrytree/Interscope Records. In addition to appearing in the live action trailer (see below), the song was also featured in the ‘Gossip Girl’ episode ‘The Revengers’ from December 2012.

Hear Ellie Goulding’s ‘Hanging On’ in the ‘God of War: Ascension’ Super Bowl 2013 Commercial

More From