Target Likely Paid Around $8 Million for That Four-Minute Imagine Dragons Ad
During last night’s (Feb. 8) Grammys, Target bought out an entire commercial break – totaling four minutes – to air a spot featuring alt rockers Imagine Dragons performing their new single, ‘Shots,’ in their hometown of Las Vegas. The spot comes as a part of Target’s #MoreMusic campaign -- watch it in the video up above.
The spot took viewers by surprise as it didn’t feel much like a commercial at all – which was no doubt the point. And for their creative bit of advertising, Billboard estimates Target doled out a staggering $8 million, figuring typical 30-second spots aired during the Grammys, on average, cost $1 million.
‘Shots’ will appear as the lead-off track on Imagine Dragon’s upcoming sophomore album, ‘Smoke + Mirrors,’ which lands Feb. 17. The band also recently announced a tour in support of their forthcoming LP. Check out a full list of dates here.
More From Diffuser.fm
![David Bowie’s Big Grammy Night Prompts Tribute from Son Duncan Jones](http://townsquare.media/site/443/files/2017/02/BowieDuncan.jpg?w=980&q=75)
![Nintendo Switch’s Super Bowl Ad Uses Imagine Dragons’ New Song, ‘Believer’](http://townsquare.media/site/443/files/2017/02/Nintendo-YouTube.jpg?w=980&q=75)
![Dave Grohl Doesn’t Care If the Foo Fighters Win Any More Grammys](http://townsquare.media/site/443/files/2015/11/Foo-Fighters.jpg?w=980&q=75)
![Dave Grohl Convinced Grammys Producers to Include Tribute to Motorhead’s Lemmy](http://townsquare.media/site/443/files/2016/02/Frazer-Harrison.jpg?w=980&q=75)
![See Dave Grohl + Preservation Hall Jazz Band Perform in Tightly Packed Elevator at Grammys](http://townsquare.media/site/443/files/2016/01/Dave-Grohl1.jpg?w=980&q=75)
![Dave Grohl Rocks Out to Lionel Richie’s Grammy Performance With Red Solo Cup in Hand](http://townsquare.media/site/443/files/2016/02/mattdaymedia-twitter.jpg?w=980&q=75)
![Jack White Wins a Grammy for the Packaging of ‘The Rise & Fall Of Paramount Records’](http://townsquare.media/site/443/files/2016/02/Jack-White-.jpg?w=980&q=75)
![Grammys 2016: Alabama Shakes, Jason Isbell, Muse Among the Winners](http://townsquare.media/site/443/files/2016/02/Grammys-F.jpeg?w=980&q=75)
![Hear Florence and the Machine, Kings of Leon + More Cover Eagles of Death Metal for Charity](http://townsquare.media/site/443/files/2015/12/buda-mendes-kevin-winter-theo-wargo.jpg?w=980&q=75)