Kendrick Lamar, already praised as one of hip-hop's most creative minds after the release of the expansive To Pimp a Butterfly album, also chose innovation when releasing the video for "King Kunta"; the clip premiered yesterday (April 1) on the Beats by Dre billboard at 46th and Broadway in New York City's Times Square. The video is now streaming online -- watch it above.

The video was helmed by Director X -- who has also directed videos for Iggy Azalea, Drake and others -- and was filmed at the Compton Swap Meet in late March. Check out a brief behind-the-scenes video of the shoot, and get caught up on Lamar's upcoming tour dates, below:

Kendrick Lamar 2015 Tour
May 22: Seattle, Wash. -- Sasquatch Festival
May 30: Columbia, MD -- Merriweather Post Pavilion
June 7: East Rutherford, N.J. -- MetLife Stadium
June 11: Manchester, Tenn. -- Bonnaroo
June 24: Milwaukee, Wisc. -- Summerfest 2015
July 4: London, U.K. -- Linsbury Park
July 9 to 12: Leige, Belgium -- P. Astrid+H. Des Foires Coronmeuse
July 24: Oro-Medonte, Canada -- WayHome Music Festival
July 31: Montreal, Canada -- Parc Jean-Drapeau
August 1: Montreal, Canada -- Parc Jean-Drapeau
August 2: Montreal, Canada -- Parc Jean-Drapeau
August 7 to 8: San Francisco, Calif. -- Outside Lands
August 28: Bramham, U.K. -- Leeds Festival