Spotify’s New Taste Rewind Feature Lets You Discover Music By Decade
Spotify unveiled a new feature yesterday (June 14) with about as little fanfare as possible: Spotify Taste Rewind culls your playlists and creates five new playlists, each one segmented by the decade in which the music was released.
For now, the feature lives on a separate website. Once you land there, the page connects with your Spotify account and presents eight artists to choose from, each of which exist within your playlist library in some form.
The artists it presented me with were diverse both in terms of how often I listen to them and the style of music they represent. From the list, I chose Marisa Nadler, Orchestre Poly-Rythmo de Cotonou and the Grateful Dead. (Be careful that you don't hit the "More!" button if you don't see something you like, though. The interface will let you choose more artists, but not from your library. After I hit the button, I had to completely refresh the page and start over, or else choose Justin Beiber or Wiz Khalifa.)
Spotify Taste Rewind then creates a playlist for each decade back to the '60s, with 10 diverse tracks based on the artists you chose (and cleverly tagged as "a Chris Kissel CD-R" or "a Chris Kissel mixtape" depending on the decade). You can add those Taste Rewind playlists to your Spotify account via the Spotify web app.
Among the pluses: All the music sorted into these playlists were songs I hadn't heard but was excited to hear. I'm a huge Spotify user, and I've organized most of the music I've gotten into in the last couple of years into Spotify playlists. So for me, if it's not in a Spotify playlist but it's closely related to something that is, odds are that I want to hear it and haven't yet. For someone who doesn't use the service as heavily, that might not be the case.
There were only a couple minuses: My '90s playlist included a collection of EPs by the Animals that were all originally released in the '60s. And there just aren't enough artist choices at the beginning; all my playlists ended up being heavy on jam bands and West African rock, which is cool -- I do like that stuff -- but not very diverse. But the feature is clearly still in its early form, and overall it's simple and intuitive, and a fun way to discover new music.