Ty Segall Shares Gory, 14-Minute ‘Emotional Mugger’ Video
Ty Segall recently returned with Emotional Mugger, his first album of 2016. (At this juncture in the prolific garage rocker’s career, it’s almost safe to assume there will be even more material in the coming months.) Now, he’s shared a 14-minute music video that splices together several of the new album’s tracks (remixed by producer F. Bermudez).
Segall teamed up with frequent collaborator Matt Yoka (who’s also directed videos for “Manipulator,” “The Singer” and more) for the clip. It follows the singer-guitarist as he wanders L.A. and encounters a few demoralizing, gory scenes: a gruesome case of police brutality, a run-in with a drug-addicted prostitute and a gathering where partygoers’ eyes are replaced by smartphones and wine, e-cigs and a never-ending stream of inscrutable content flow. Gradually, Segall begins to wear the physical scars of what he's witnessed until he’s unrecognizable.
Yoka had this to say about the video:
The Mugger video is a reflection on Los Angeles (and in general, urban plight and anxiety). Ty and I are big fans of practical/in-camera gore and effects, so this was an opportunity to experiment with those traditions. It's just important for me to use those effects as commentary (in the vein of Terry Gilliam and David Cronenberg). One thing I think is cool about the video, is that Ty and (the album's producer) F. Bermudez remixed the album specifically for the video... unlike most music videos, when you watch Emotional Mugger you are getting to hear different versions/interpretations of the music—so watching this video is not really about hearing music from the album as it's getting another experience from theEmotional Mugger dimension.
Watch the whole thing at the top of the page (via Indiewire).